Dedicated to Enhancing the Lives of Residents
WellAge’s Leadership Team
WellAge Senior Living’s Leadership Team is committed to leading the senior care and housing industry through each of the residents who live in a WellAge community. Through innovation, service standards, operations and customer engagement, we stand committed to evolving with the needs of seniors and their families. Our team brings extensive knowledge of healthcare accompanied by a strong passion to better the lives of our residents, our company and our industry.
Jay Moskowitz is nationally-recognized as a successful business owner and operator in skilled senior healthcare and housing profession. With a commitment to leading the post-acute profession in innovation, service standards, operating, and customer engagement, Vivage Senior Living, has become one of the largest provider of skilled nursing facilities in the state of Colorado and has expanded long-term care services into other parts of the country.
Jay saw the rapid changes in the everyday needs of our Seniors and realized this population was moving to other levels of care. It was at that point that Jay and his team developed WellAge. The WellAge communities were built to serve the needs of the Senior population that do not require long term or short stay skilled care. To date, WellAge has partnered with the development and management of seven Independent Living, Assisted Living and Memory Care communities throughout the State of Colorado and they continue to work on projects in other states.
In addition, Vivage founded Bridges Home Care Communities and Bridges Hospice. Bridges assists residents at home once discharged from a skilled community and to provide hospice care to those at the end stages of their life. Through the company’s extensive options for senior housing and healthcare service, Jay’s companies are equipped to meet the diverse needs of today’s seniors and are favorably positioned for continued growth.
As of May of 2019, twenty-one of Vivage’s skilled communities have received the highest rankings by CMS of 4 and 5 stars. Jay takes great pride in this achievement and knows it is a direct reflection of leadership and team members that work within those communities to attain these results. With consistent high rankings, Vivage communities have met the needs of a number facilities throughout the region. Vivage works closely with CMS to provide oversight and assistance, to bring troubled communities back in compliance when they have had a history of poor survey outcomes. Vivage’s team of consultants have worked in nine other states in the western region to provide their services and expertise to improve clinical outcomes and achieve key business objectives.
The majority of Vivage’s communities are Eden Alternative® certified facilities. Also, Vivage opened the first Green House Home in Colorado, located in the city of Loveland. This is a direct reflection of the unique programs, leadership and staff who have dedicated themselves to enhancing the lives of the residents who reside in their facilities.
Jay is a hands-on leader who enjoys high levels of engagement with his teams, customers, and business partners. He visits his facilities regularly and his team members know him as being someone who takes the time to listen to others and demonstrates genuine care and understanding.
Jay is an advocate for our profession and the residents we serve. He is involved in local, state, and national legislative affairs. Jay is former President and active Board Member of the Colorado Health Care Associate, as well as an active member of various local and national organizations and associations including the American Health Care Independent, Multi-Facility Advisory and CCAP Boards. He is the recipient of many awards both locally and nationally, including the coveted Colorado Health Care Vesta Bowden Award for outstanding service in the long-term care profession, received the prestigious “Lifetime of Service” Award from the U.S. Department of Health and Human Services and recognized by the Denver Post as the 2020 Top 25 Work Places two years in a row.
Jay is a devoted husband, father and grandfather. Above all else it is his family that brings him the greatest joy!!
Jay Moskowitz President, Chief Executive Officer
Jay Moskowitz is nationally-recognized as a successful business owner and operator in skilled senior healthcare and housing profession. With a commitment to leading the post-acute profession in innovation, service standards, operating, and customer engagement, Vivage Senior Living, has become one of the largest provider of skilled nursing facilities in the state of Colorado and has expanded long-term care services into other parts of the country.
Jay saw the rapid changes in the everyday needs of our Seniors and realized this population was moving to other levels of care. It was at that point that Jay and his team developed WellAge. The WellAge communities were built to serve the needs of the Senior population that do not require long term or short stay skilled care. To date, WellAge has partnered with the development and management of seven Independent Living, Assisted Living and Memory Care communities throughout the State of Colorado and they continue to work on projects in other states.
In addition, Vivage founded Bridges Home Care Communities and Bridges Hospice. Bridges assists residents at home once discharged from a skilled community and to provide hospice care to those at the end stages of their life. Through the company’s extensive options for senior housing and healthcare service, Jay’s companies are equipped to meet the diverse needs of today’s seniors and are favorably positioned for continued growth.
As of May of 2019, twenty-one of Vivage’s skilled communities have received the highest rankings by CMS of 4 and 5 stars. Jay takes great pride in this achievement and knows it is a direct reflection of leadership and team members that work within those communities to attain these results. With consistent high rankings, Vivage communities have met the needs of a number facilities throughout the region. Vivage works closely with CMS to provide oversight and assistance, to bring troubled communities back in compliance when they have had a history of poor survey outcomes. Vivage’s team of consultants have worked in nine other states in the western region to provide their services and expertise to improve clinical outcomes and achieve key business objectives.
The majority of Vivage’s communities are Eden Alternative® certified facilities. Also, Vivage opened the first Green House Home in Colorado, located in the city of Loveland. This is a direct reflection of the unique programs, leadership and staff who have dedicated themselves to enhancing the lives of the residents who reside in their facilities.
Jay is a hands-on leader who enjoys high levels of engagement with his teams, customers, and business partners. He visits his facilities regularly and his team members know him as being someone who takes the time to listen to others and demonstrates genuine care and understanding.
Jay is an advocate for our profession and the residents we serve. He is involved in local, state, and national legislative affairs. Jay is former President and active Board Member of the Colorado Health Care Associate, as well as an active member of various local and national organizations and associations including the American Health Care Independent, Multi-Facility Advisory and CCAP Boards. He is the recipient of many awards both locally and nationally, including the coveted Colorado Health Care Vesta Bowden Award for outstanding service in the long-term care profession, received the prestigious “Lifetime of Service” Award from the U.S. Department of Health and Human Services and recognized by the Denver Post as the 2020 Top 25 Work Places two years in a row.
Jay is a devoted husband, father and grandfather. Above all else it is his family that brings him the greatest joy!!
John Brammeier, CPA, FHFMA began his career in healthcare after receiving his BS of Accounting from the University of Colorado, Boulder. John gained much of his early experience working for national firms, including Blue Cross Blue Shield as a Medicare auditor and as a consultant/auditor for Deloitte and Touche. His financial leadership experience includes several years in hospitals both as an accountant/business office manager as well as a senior manager in consulting for Hein and Associates.
In 2000, John became the CFO for Piñon Management which provided management and consulting services to skilled nursing healthcare and senior housing operations. As the CFO for Pinon Management, he assisted the leadership team to drive high quality financial outcomes for their managed facilities which included timely and accurate financial reporting, robust budget and financial projection tools to effectively manage operator profitability. High impact accounts receivable billing and collections systems were implemented and developed to provide strong collections and cash flows.
John also worked very closely with the President to grow the number of properties under management as well as negotiate new project deals. In 2012, John was instrumental in the merger of both Piñon Management and a local competitor Quality Life Management to form a new company call Vivage Senior Living. John serves as CFO of Vivage as well as a principal of the company. Together with Jay Moskowitz, John has worked to grow the business and provide leadership to company to continue its strong growth and success in to the senior living market place. In 2015, John and Jay started a new company called WellAge that will manage the company’s senior living properties currently in development.
Jay and John are the CEO and CFO and principals of WellAge Senior Communities which will provide complete operational management of several new independent living, assisted living, and memory care properties currently in development and construction. John is a CPA and a FHFMA (Fellow in the Healthcare Financial Management Association). He was past President of the Colorado Chapter of HFMA in 2000 and currently serves on the American Health Care Association – Finance and Reimbursement Committee. In Colorado, John is the Colorado Health Care Association Treasurer and is key to the Governmental Services Committee. He has also been active on the CARF – Financial Advisory Panel which provides CCRC audit and accreditation certification. He is actively engaged in developing Medicare and Medicaid policy both locally and nationally. John was honored by the Denver Business Journal as a Finalist for CFO of the Year in Denver in 2016 and has recently been nominated by the Denver Business Journal as the Top Financial Executive of the year in 2017.
John Brammeier CPA, Chief Financial Officer
John Brammeier, CPA, FHFMA began his career in healthcare after receiving his BS of Accounting from the University of Colorado, Boulder. John gained much of his early experience working for national firms, including Blue Cross Blue Shield as a Medicare auditor and as a consultant/auditor for Deloitte and Touche. His financial leadership experience includes several years in hospitals both as an accountant/business office manager as well as a senior manager in consulting for Hein and Associates.
In 2000, John became the CFO for Piñon Management which provided management and consulting services to skilled nursing healthcare and senior housing operations. As the CFO for Pinon Management, he assisted the leadership team to drive high quality financial outcomes for their managed facilities which included timely and accurate financial reporting, robust budget and financial projection tools to effectively manage operator profitability. High impact accounts receivable billing and collections systems were implemented and developed to provide strong collections and cash flows.
John also worked very closely with the President to grow the number of properties under management as well as negotiate new project deals. In 2012, John was instrumental in the merger of both Piñon Management and a local competitor Quality Life Management to form a new company call Vivage Senior Living. John serves as CFO of Vivage as well as a principal of the company. Together with Jay Moskowitz, John has worked to grow the business and provide leadership to company to continue its strong growth and success in to the senior living market place. In 2015, John and Jay started a new company called WellAge that will manage the company’s senior living properties currently in development.
Jay and John are the CEO and CFO and principals of WellAge Senior Communities which will provide complete operational management of several new independent living, assisted living, and memory care properties currently in development and construction. John is a CPA and a FHFMA (Fellow in the Healthcare Financial Management Association). He was past President of the Colorado Chapter of HFMA in 2000 and currently serves on the American Health Care Association – Finance and Reimbursement Committee. In Colorado, John is the Colorado Health Care Association Treasurer and is key to the Governmental Services Committee. He has also been active on the CARF – Financial Advisory Panel which provides CCRC audit and accreditation certification. He is actively engaged in developing Medicare and Medicaid policy both locally and nationally. John was honored by the Denver Business Journal as a Finalist for CFO of the Year in Denver in 2016 and has recently been nominated by the Denver Business Journal as the Top Financial Executive of the year in 2017.
Elizabeth oversees day-to-day operations for WellAge Senior Living communities, assisting with aspects of financial management, sales and marketing development and project management. She has held several roles at senior living communities, including business office director, assisted living director and executive director. She has also consulted on senior living projects and opened new communities in Denver. Elizabeth is a certified Montessori Dementia Professional with additional certifications in CPI Dementia Capable Care and the Eden Alternative. She holds a bachelor’s degree in hotel and restaurant management from the University of Wisconsin Stout. A resident of Littleton, Colorado, Elizabeth enjoys spending time with her two dogs, going to baseball games, camping, fishing and gardening.
Elizabeth Girling Vice President of Operations
Elizabeth oversees day-to-day operations for WellAge Senior Living communities, assisting with aspects of financial management, sales and marketing development and project management. She has held several roles at senior living communities, including business office director, assisted living director and executive director. She has also consulted on senior living projects and opened new communities in Denver. Elizabeth is a certified Montessori Dementia Professional with additional certifications in CPI Dementia Capable Care and the Eden Alternative. She holds a bachelor’s degree in hotel and restaurant management from the University of Wisconsin Stout. A resident of Littleton, Colorado, Elizabeth enjoys spending time with her two dogs, going to baseball games, camping, fishing and gardening.
As our Regional Director of Clinical Services, Lindsay develops all education, training and processes in use by our wellness teams at WellAge Senior Living communities. She also monitors general wellness operations to ensure residents continue to receive the highest quality care.
Lindsay holds a Bachelor of Science degree in nursing and as a registered nurse for the past 11 years, has developed her career in management and leadership roles at various senior living communities.
Today, as a member of our executive leadership team, Lindsay works with our wellness personnel to optimize work processes for efficiency and scale, while ensuring all team members have consistent opportunities to reach their full potential. In her spare time, Lindsay loves to travel and explore new places.
Lindsay Matkin Regional Director of Clinical Services
As our Regional Director of Clinical Services, Lindsay develops all education, training and processes in use by our wellness teams at WellAge Senior Living communities. She also monitors general wellness operations to ensure residents continue to receive the highest quality care.
Lindsay holds a Bachelor of Science degree in nursing and as a registered nurse for the past 11 years, has developed her career in management and leadership roles at various senior living communities.
Today, as a member of our executive leadership team, Lindsay works with our wellness personnel to optimize work processes for efficiency and scale, while ensuring all team members have consistent opportunities to reach their full potential. In her spare time, Lindsay loves to travel and explore new places.
A customer service-driven professional with a hospitality mindset, Cody brings almost ten years of senior living experience to WellAge Senior Living. Cody is a resource for the leasing teams at WellAge’s lifestyle communities throughout Colorado, providing guidance, training, and assistance as they work with prospective residents and families in their journey to choosing a retirement community. Cody began with WellAge in 2023 as an Executive Director for Arbor View Senior Living. As a result of his dedication and understanding of sales strategy to drive business growth, he was promoted to the corporate leadership team. He has also held senior management roles at a retirement community in Denver and oversaw operations for Marriott Hotels & Resorts in Savannah, Georgia. Cody holds a bachelor’s degree in applied science from Savannah Technical College and enjoys spending time with his family, exploring new culinary spots, and working on cars.
Cody Sell Regional Director of Sales
A customer service-driven professional with a hospitality mindset, Cody brings almost ten years of senior living experience to WellAge Senior Living. Cody is a resource for the leasing teams at WellAge’s lifestyle communities throughout Colorado, providing guidance, training, and assistance as they work with prospective residents and families in their journey to choosing a retirement community. Cody began with WellAge in 2023 as an Executive Director for Arbor View Senior Living. As a result of his dedication and understanding of sales strategy to drive business growth, he was promoted to the corporate leadership team. He has also held senior management roles at a retirement community in Denver and oversaw operations for Marriott Hotels & Resorts in Savannah, Georgia. Cody holds a bachelor’s degree in applied science from Savannah Technical College and enjoys spending time with his family, exploring new culinary spots, and working on cars.
Cynthia is a Registered Nurse with over 20 years of nursing, management, and survey experience in long-term care and serves as Chief Clinical Officer for Vivage. She oversees a team of recognized clinical staff, including Registered Nurses, licensed clinical social workers, certified therapeutic recreation specialists, and health information specialists.
Cynthia is recognized for her outstanding leadership in regulatory compliance and survey management systems that have helped Vivage communities achieve excellent outcomes in surveys and CMS star ratings. Cynthia has also led Vivage’s efforts to create transitional care management for our short stay rehabilitation guests from pre-admission to our post-acute communities to post-discharge home.
In her work as Vivage Consultant and past roles as Director of Nursing Services and Corporate Regional Director of Clinical Operations, Cynthia has consulted in over seventy Nursing and Assisted Living Facilities throughout the Western United States. She is frequently called upon as an expert witness in defense of Nursing and Assisted Living Facilities involved in litigation.
Cynthia’s areas of expertise include development and implementation of effective CQI programs, survey preparedness, management and correction, State and Federal regulatory compliance, wound treatment (both prophylactic and therapeutic), MDS and care planning systems, as well as development and implementation of clinical systems, and staff recruitment and retention.
Cynthia Coenen Chief Clinical Officer
Cynthia is a Registered Nurse with over 20 years of nursing, management, and survey experience in long-term care and serves as Chief Clinical Officer for Vivage. She oversees a team of recognized clinical staff, including Registered Nurses, licensed clinical social workers, certified therapeutic recreation specialists, and health information specialists.
Cynthia is recognized for her outstanding leadership in regulatory compliance and survey management systems that have helped Vivage communities achieve excellent outcomes in surveys and CMS star ratings. Cynthia has also led Vivage’s efforts to create transitional care management for our short stay rehabilitation guests from pre-admission to our post-acute communities to post-discharge home.
In her work as Vivage Consultant and past roles as Director of Nursing Services and Corporate Regional Director of Clinical Operations, Cynthia has consulted in over seventy Nursing and Assisted Living Facilities throughout the Western United States. She is frequently called upon as an expert witness in defense of Nursing and Assisted Living Facilities involved in litigation.
Cynthia’s areas of expertise include development and implementation of effective CQI programs, survey preparedness, management and correction, State and Federal regulatory compliance, wound treatment (both prophylactic and therapeutic), MDS and care planning systems, as well as development and implementation of clinical systems, and staff recruitment and retention.