WellAge’s Leadership Team

Jay Moskowitz

President, Chief Executive Officer

Jay Moskowitz is nationally-recognized as a successful business owner and operator in skilled senior healthcare and housing profession. With a commitment to leading the post-acute profession in innovation, service standards, operating, and customer engagement, Vivage Senior Living, has become one of the largest provider of skilled nursing facilities in the state of Colorado and has expanded long-term care services into other parts of the country.

Jay saw the rapid changes in the everyday needs of our Seniors and realized this population was moving to other levels of care. It was at that point that Jay and his team developed WellAge. The WellAge communities were built to serve the needs of the Senior population that do not require long term or short stay skilled care. To date, WellAge has partnered with the development and management of seven Independent Living, Assisted Living and Memory Care communities throughout the State of Colorado and they continue to work on projects in other states.

In addition, Vivage founded Bridges Home Care Communities and Bridges Hospice. Bridges assists residents at home once discharged from a skilled community and to provide hospice care to those at the end stages of their life. Through the company’s extensive options for senior housing and healthcare service, Jay’s companies are equipped to meet the diverse needs of today’s seniors and are favorably positioned for continued growth.

As of May of 2019, twenty-one of Vivage’s skilled communities have received the highest rankings by CMS of 4 and 5 stars. Jay takes great pride in this achievement and knows it is a direct reflection of leadership and team members that work within those communities to attain these results. With consistent high rankings, Vivage communities have met the needs of a number facilities throughout the region. Vivage works closely with CMS to provide oversight and assistance, to bring troubled communities back in compliance when they have had a history of poor survey outcomes. Vivage’s team of consultants have worked in nine other states in the western region to provide their services and expertise to improve clinical outcomes and achieve key business objectives.

The majority of Vivage’s communities are Eden Alternative® certified facilities. Also, Vivage opened the first Green House Home in Colorado, located in the city of Loveland. This is a direct reflection of the unique programs, leadership and staff who have dedicated themselves to enhancing the lives of the residents who reside in their facilities.

Jay is a hands-on leader who enjoys high levels of engagement with his teams, customers, and business partners. He visits his facilities regularly and his team members know him as being someone who takes the time to listen to others and demonstrates genuine care and understanding.

Jay is an advocate for our profession and the residents we serve. He is involved in local, state, and national legislative affairs. Jay is former President and active Board Member of the Colorado Health Care Associate, as well as an active member of various local and national organizations and associations including the American Health Care Independent, Multi-Facility Advisory and CCAP Boards. He is the recipient of many awards both locally and nationally, including the coveted Colorado Health Care Vesta Bowden Award for outstanding service in the long-term care profession, received the prestigious “Lifetime of Service” Award from the U.S. Department of Health and Human Services and recognized by the Denver Post as the 2020 Top 25 Work Places two years in a row.

Jay is a devoted Husband, Father and Grandfather. Above all else it is his family that brings him the greatest joy!!

John Brammeier

CPA, Chief Financial Officer

John Brammeier, CPA, FHFMA began his career in healthcare after receiving his BS of Accounting from the University of Colorado, Boulder. John gained much of his early experience working for national firms, including Blue Cross Blue Shield as a Medicare auditor and as a consultant/auditor for Deloitte and Touche. His financial leadership experience includes several years in hospitals both as an accountant/business office manager as well as a senior manager in consulting for Hein and Associates.

In 2000, John became the CFO for Piñon Management which provided management and consulting services to skilled nursing healthcare and senior housing operations. As the CFO for Pinon Management, he assisted the leadership team to drive high quality financial outcomes for their managed facilities which included timely and accurate financial reporting, robust budget and financial projection tools to effectively manage operator profitability. High impact accounts receivable billing and collections systems were implemented and developed to provide strong collections and cash flows.

John also worked very closely with the President to grow the number of properties under management as well as negotiate new project deals. In 2012, John was instrumental in the merger of both Piñon Management and a local competitor Quality Life Management to form a new company call Vivage Senior Living. John serves as CFO of Vivage as well as a principal of the company. Together with Jay Moskowitz, John has worked to grow the business and provide leadership to company to continue its strong growth and success in to the senior living market place. In 2015, John and Jay started a new company called WellAge that will manage the company’s senior living properties currently in development.

Jay and John are the CEO and CFO and principals of WellAge Senior Communities which will provide complete operational management of several new independent living, assisted living, and memory care properties currently in development and construction. John is a CPA and a FHFMA (Fellow in the Healthcare Financial Management Association). He was past President of the Colorado Chapter of HFMA in 2000 and currently serves on the American Health Care Association – Finance and Reimbursement Committee. In Colorado, John is the Colorado Health Care Association Treasurer and is key to the Governmental Services Committee. He has also been active on the CARF – Financial Advisory Panel which provides CCRC audit and accreditation certification. He is actively engaged in developing Medicare and Medicaid policy both locally and nationally. John was honored by the Denver Business Journal as a Finalist for CFO of the Year in Denver in 2016 and has recently been nominated by the Denver Business Journal as the Top Financial Executive of the year in 2017.

Dana Andreski

Vice President of Operations and Development

Dana, Vice President of Operations and Development, brings over 25 years of senior living experience to WellAge. She started as a caregiver in 1993, and throughout her tenure, has served as Director of Resident Care, Director of Sales and Marketing, Director of Business Services, and Executive Director in Assisted Living communities. Dana is active in the Colorado Department of Health and Environment Assisted Living Advisory Board helping improve policy, regulations, and care in Senior Living.

As the Vice President of Operations and Development at WellAge Senior Living, Dana is responsible for all financial and administrative operations, supervision of all community leadership, executing quality business initiatives and program development, as well as strategic planning related to internal and external growth.

Dana has a genuine passion for the senior living industry that began at an early age when she witnessed her grandfather’s struggle with Alzheimer’s disease. Dana is a strong mentor that promotes leadership growth in others and is dedicated to bringing the highest care standards and programming to seniors and team members we serve.

Margie Guerrieri

Regional Sales and Marketing Director

Margie, Regional Sales and Marketing Director, brings over 25 years of marketing, sales, and executive management expertise, including managed services, consulting, and technology innovation to her leadership role at WellAge Senior Living.

Margie is responsible for working with all WellAge communities delivering strategic marketing oversight and programming. Through innovative sales and marketing tools, implementing digital technology solutions, and enhancing person-centered selling, WellAge consistently delivers measurable outcomes. WellAge increases customer satisfaction, and trust, and delivers ROI to our managed services clients by exceeding occupancy and ensuring tactical success.

WellAge Senior Living’s digital marketing strategy and digital execution include an omni-channel approach to sales and marketing; leveraging multiple technology platforms, social media, CRM (Customer Relationship Management), interactive web capabilities, marketing automation, analytics tools for measurement, geo-fencing, video, and other digital formats coupled with traditional lead generation methods. The ability to measure, track, and monitor the cost per lead and conversion costs enables WellAge to spend marketing dollars where they deliver the best results. Margie spearheads the Digital Marketing Strategy, Digital Execution and measures the results enabling a proactive and agile marketing program.

Margie’s beloved, Mom, Marge, often took her three children around town, delivering “Meals on Wheels” and providing musical concerts. This inspired her passion for aging adults. “We often brought our instruments and played songs or sang horribly,” Margie recalls. “It made a tremendous impact on me seeing their beautiful faces light up with smiles and the joy I felt making people happy.”

Patty Sanches

Vice President of Human Resources

Patty, a human resource professional with 37 years of HR experience and 20 years in the long-term care field, joined Vivage in August 2019 as the Vice President of Human Resources. She previously held positions as the Director of Human Resources for Friendship Senior Options, Human Resources Manager for Woodstock Senior Living Communities, Human Resources Consultant for Leading Edge Consulting Group and Human Resources Specialist for Pace Suburban Bus Service. Patty is a Senior Certified Professional, SHRM-SCP, through the Society for Human Resources Management (SHRM) and is certified as a Senior Professional in Human Resources, SPHR, through the Human Resources Certification Institute. She is an active member of the Society for Human Resources Management and a graduate of the LeadingAge Illinois Leadership Academy.

Patty has a passion for serving older adults, which was developed as a child. She grew up spending time with her elderly neighbors playing board games and living around the corner from her grandparents, with whom she enjoyed many authentic English tea-time parties and learning about England, where her father was born.

Heather TerHark

Vice President of Ancillary Services

Heather has over 25 years of diverse continuum of care and healthcare experience. She provides leadership and direction in ancillary support, business development for new projects in post-acute and senior living settings, managed care contracting, and transitional care oversight, as well as guidance to Vivage and WellAge Senior Living communities and Bridges Community Homecare, Hospice and Palliative Care. Heather develops key partnerships and strategic programming for innovations in a variety of care delivery models in regional and national markets.

Additionally, Heather has been an Assisted Living Executive Director and has directed large sales and marketing teams. She has experience in home care and hospice, having developed Medicare and private duty programs and performing geriatric case management. Heather obtained a bachelor’s degree in Business Administration with an emphasis on Healthcare Administration from Frederick Taylor University after attending Missouri State University, where she studied Recreation Leisure Studies with a focus on wellness.

Cynthia Coenen

Chief Clinical Officer

Cynthia is a Registered Nurse with over 20 years of nursing, management, and survey experience in long-term care and serves as Chief Clinical Officer for Vivage. She oversees a team of recognized clinical staff, including Registered Nurses, licensed clinical social workers, certified therapeutic recreation specialists, and health information specialists.

Cynthia is recognized for her outstanding leadership in regulatory compliance and survey management systems that have helped Vivage communities achieve excellent outcomes in surveys and CMS star ratings. Cynthia has also led Vivage’s efforts to create transitional care management for our short stay rehabilitation guests from pre-admission to our post-acute communities to post-discharge home.

In her work as Vivage Consultant and past roles as Director of Nursing Services and Corporate Regional Director of Clinical Operations, Cynthia has consulted in over seventy Nursing and Assisted Living Facilities throughout the Western United States. She is frequently called upon as an expert witness in defense of Nursing and Assisted Living Facilities involved in litigation.

Cynthia’s areas of expertise include development and implementation of effective CQI programs, survey preparedness, management and correction, State and Federal regulatory compliance, wound treatment (both prophylactic and therapeutic), MDS and care planning systems, as well as development and implementation of clinical systems, and staff recruitment and retention.

Gregory J. Gahm, MS, MD, FACP

Chief Medical Officer

Dr. Gahm is a geriatrician serving as Chief Medical Officer for Vivage Senior Living and Medical Director for several Denver area nursing homes. He served as President of the Colorado Medical Directors Association for many years and works with CMS and CDPHE on a variety of Task Forces, the most recent of which is the CDPHE COVID-19 Task Force for Nursing Homes. For the past seven years, Dr. Gahm has led a monthly Geriatric Journal Club for LTC providers. In 2016 he was the recipient of the Colorado Healthcare Association’s prestigious Vesta Bowden Award.

He attended the University of Colorado for undergraduate studies and medical school, did a residency in Internal Medicine in Arizona, a Fellowship in Administrative Medicine and Medical Informatics at Harvard, and a sabbatical in Clinical Preventive Medicine at Stanford. In the past five years, he has collaborated on research about the appropriate diagnosis and treatment of UTIs and Skin and Soft Tissue Infections as well as current research being done in conjunction with CSU to determine the rate of asymptomatic COVID positive healthcare workers in nursing homes. He has also been tracking influenza in LTC patients in Colorado for about 30 years and distributes teaching, tracking, and treatment materials annually via email as well as providing regular updates about influenza activity to a large group of recipients.

His free time is spent with his wife of 35 years and family, pursuing athletic activities and helping lead a ministry for young adults through his church.

Drew Filchak, CHC

Chief Administrative Officer

As Vivage’s Chief Administrative Officer, Drew provides contracted Vivage communities with integrated operational process management, purchasing guidance, vendor relations management, risk management, and overall behind-the-scenes support to produce successful, safe, and profitable outcomes. Drew has served as a key leader in positioning Vivage and its communities to be efficient players in accountable care, value-based purchasing, and new payer models, through careful evaluation of business partner relationships and related quality of service delivery and costs.

Drew also serves as Vivage’s Corporate Compliance Officer and leads an interdisciplinary team in ongoing evaluation and assurance of compliance areas, as well as managing all compliance requirements. He oversees a dynamic team of administrative staff that excel in high-level corporate customer and employee relations as they manage the corporate office’s day-to-day workings.

For over 30 years, Drew has focused on the senior care environment through time spent as a Medicare Operations and Reimbursement Consultant and as the Director of Finance in a national managed care organization before joining QLM in 1999 as their Chief Operations Officer. His diverse skill set and wealth of top knowledge has made him a “go-to person” with his hand in nearly every aspect of Vivage Operations from contract management to group purchasing, employee safety, and Corporate Compliance.